Evaluation

PECHA KUCHA FEEDBACK

This is the feedback I received for my Pecha Kucha. The Feedback was mostly positive however I did receive constructive criticism. Some suggested I speak up and be more clear, while others suggested I speak slower. Another person said my presentation was too short and could've been longer. They mostly said my ideas well planned and I had good research.

Poster evaluation

18/05/18

For my Final Mayor Product, I've decided to create a marketing campaign for the top 5 attractions in London. I decided to create a series of posters using on Photoshop from photographs that I took in central London. I believe my Posters came out exactly as planned as I managed to make each of them have the same layout, Typography and style and made the images match the colour of the background in each of the different posters. I believe my FMP meets the needs of my Target audience (young adult tourists) in many different ways. I chose to make it be colourful as my audience were young but use slightly darker colours to represent a more serious less childish approach. I chose to  use smarter and less bright colours as I didn't want to appeal to children and wanted to appeal more to my adult audience. I also used a more mature and traditional font and added the history of each place in each of the posters to appeal more to the audience.

 I believe it overall appealed to my audience very well as I made sure it appealed to the young adults but not too much to look like it was for children. My product was created as a tour guide poster for London advertising the most iconic areas and locations of London. I believe the final layout was successful as I managed to make the poster both appealing and informative, also allowing the text to carefully fit in each of the text boxes. I chose this layout and positioning because I wanted to make the picture to stand out the most while still making the text significant and readable. The font of the poster originally was the same font as the headings but due it being only in caps lock, it didn't look readable or suitable so I changed it to an Arial font. I made the font be readable in a reasonable size making sure the text fits the boxes. The information I've chosen to add are, the history of the place, the history behind the name, what you can see and how to get there. I wanted the poster to be informative but while also advertising the audience to get them to visit. I made the margins and Layout of these posters similar to create unity for the photos.

I believe what went well the most in my posters were the colours, as I managed to make all of them have their own unique colours which matched very well with the images. What I could improve if I had more time was use a slightly lighter colour on River Thames poster and also make the text smaller in other posters. 

I created all five posters of Photoshop using many different skills to make the product look at its best. One main tool I used a lot during the process of creating the posters was the polarizing tool. This was used on the photos in the centre of the posters, along with a colour that with added using the hue tool. The colours used for the box, (which were made using the shape tool) was added with the eyedropper as I selected the colour of the background and increased its brightness so the boxes could be visible. Another time the polarizing tool was used was for taking darker and lighter colours from the images added them into the background.